As a seasoned strategist in marketing and AI, Michael J Goldrich blends art, science, and technology to forge a seamless customer journey across all touchpoints, achieving significant revenue gains, including a 40% increase through innovative strategies and automations. Their hands-on approach addresses problems directly, generating value by shaping a customer-centric marketing vision. This vision, coupled with securing organizational buy-in, enables the launch of AI transformation projects and multi-channel digital campaigns aimed at exceeding P&L objectives.
Goldrich has pioneered methods for companies to quickly leverage AI for productivity boosts, identifying pilot projects based on business value, risk, and feasibility. Their career is marked by a dynamic ability to transition from brainstorming to precise execution, leading full-funnel marketing campaigns. Their strategic prowess extends from ideation to execution, successfully launching new products and services, leading teams to surpass goals, and reimagining business models for competitive dominance.
Their success is rooted in a servant-leadership philosophy, empowering teams to make bold, intelligent decisions. Recognized as one of the Top 25 Extraordinary Minds in 2020, Goldrich is at the forefront of AI transformation, public speaking, and authorship. Their latest book, "Too Many Hats, Too Little Time," explores generative AI and creating a virtual board of advisors.